Discover the award-winning formula that combines science, innovation and skincare. DermaSecret Purify, formerly known as DermaSecret Day, transforms daily skincare into a clinically proven experience for radiant, hydrated skin.

Winner Anne & Stiil Beauty Favorite

When DermaSecret Purify (under the name DermaSecret Day) was declared in early 2025 Anne & Stiil Beauty Favorite, the Estonian HFL team stood on stage with a smile wider than the room.

Recognition from one of the most prestigious beauty awards in the Europe meant more than a trophy: it was an official seal of quality of our scientifically proven products.

During a rebranding, DermaSecret Day transforms into DermaSecret Purify. The same award-winning formula, in a new look that better captures the essence: purify, protect, renew and not just for daytime.

A proud evening

During the festive presentation of the Anne & Stiil Beauty Favorite in Tallinn, the tension was palpable. Estonian HFL representative Triin Uuk remembers the moment vividly:

"The excitement was enormous. We felt that Dermasecret Day would stand out, but when our name was actually called out, the energy was overwhelming. It was a moment of pride as well as confirmation that we are on the right track with HFL."

Not just any prize

The Ilulemmikud (Beauty Favourites) by Anne & Stiil is not just any audience award. The magazine is known as the voice of the modern woman: fashion-conscious, career-minded and critical. Every year, their experts test hundreds of new beauty products, but only a handful make it to the stage.

Winning this award means that DermaSecret Purify is officially recognised as one of the best skincare products. A stamp of quality that zooms in on the science and underlines that it works.

"This award shows that our clinical approach is proven to work. For us, it means not only recognition, but also the chance to introduce even more people to the power of DermaSecret Purify." Triin says.

Why this day cream wins

DermaSecret Purify is not an everyday day cream. It is a clinically pure, science-based formula developed for those who value science-based skincare.

• Deep hydration: the carefully selected active ingredients bring moisture to the deeper skin layers.
• Protection against premature ageing: antioxidants, barrier focus and a small amount of snake venom help tighten the skin and make it more resilient.
• Premium convenience: thanks to the hygienic dispensing method, the formula remains fresh and stable, with no wastage.
• Small amount of snake venom: This causes the muscles in your face to move slightly less, making wrinkles less likely to form.

The result? Visibly smoother, resilient skin that gets stronger day by day.

From Day to Purify

Why the move to Purify? Quite simply, the new name tells in one word what the formula does: purification, clarity and purification. Also, you can use this cream whenever you want, not just during the day.

Important to stress: the formula remains unchanged. What won awards in Tallinn is also in every DermaSecret Purify. The difference is in the presentation: sharp, clear and future-proof.

"The essence remains the same: science-based skincare that gives real results. With Purify, we can deliver that message even more powerfully," Triin said.

What does this mean for you?

Where luxury skincare was once about shiny jars and exclusive branding, the norm is shifting towards clinical reliability. People want to know if it works!

This award is a powerful piece of evidence. The DermaSecret Purify has been tested, reviewed and found to be great by an independent, critical party. This makes the choice easier for anyone looking for effective, science-backed skincare.

"Anne & Stiil's label allows us to give consumers even more confidence. It helps us communicate the strength of our formulas and increase our visibility. Purify is the next chapter, but certainly not the last." adds Triin.

A pure story

DermaSecret Purify's journey tells a clear story: an award-winning, clinically proven formula coming in a new look. Science, innovation and ease of use are central, so you can trust results you see and feel.

Discover for yourself the award-winning power of DermaSecret Purify and experience clinical skincare that really works: Order here.